Everything you need to
understand your analytics
Guides, references, and tools for founders and operators who want to get more from GA4 and Search Console.
Guides
Setting Up GA4 Conversions the Right Way
Conversion tracking is the most important thing to get right in GA4. This guide walks you through every method — from marking existing events to creating custom events with Google Tag Manager.
Read guideGoogle Search Console: What Founders Actually Need to Know
Search Console shows you exactly what people search to find your site. This guide covers the four reports worth checking monthly and how to connect them to GA4 data.
Read guideThe 5-Minute Morning Analytics Routine
Most founders check analytics reactively. This structured 5-minute ritual answers the three questions that actually matter — every morning, without the rabbit holes.
Read guideWhy GA4 Is Hard (And What to Do About It)
The data model changed, the reports moved, and the jargon is different. This post explains the most common stumbling blocks and how to get past them.
Read guideCommon questions about Crutan
How long does Crutan take to set up?
Most users complete setup in under 5 minutes. Sign in with Google, connect your GA4 property, answer a few questions about your business, choose your delivery time — done. Your first briefing arrives the next morning.
What kind of briefings does Crutan send?
Daily briefings cover: a TL;DR of the most important thing that happened, key metrics vs. your 7-day average, traffic source breakdown, top pages, and 1-3 specific action items. Weekly briefings are more comprehensive — a full scorecard, trend analysis, and prioritized recommendations for the week ahead.
Can the AI answer follow-up questions?
Yes. The live chat interface queries your actual GA4 data and Search Console in real time. You can ask anything: 'What were my top search queries last month?' or 'How did my conversion rate change since we launched the new landing page?' — and get an answer grounded in your real numbers.
Does Crutan work without Google Search Console?
Yes. GA4 is the only required integration. Search Console is optional but unlocks organic search intelligence — keyword rankings, impressions, CTR, and SEO trends — inside your briefings and the chat interface.
What AI model powers Crutan?
Crutan uses Claude (Anthropic) for report generation and chat responses. Specifically, Claude Sonnet for deep analysis and high-quality writing, and Claude Haiku for fast routing and onboarding conversations.
Skip the manual work.
Let Crutan do it.
Everything in these guides — the daily check, the conversion analysis, the Search Console review — Crutan does automatically. Every morning. In your inbox.
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