Built for solo founders

Know what's happening
in your business.
Every morning.

You built the product, run the marketing, and handle support. You shouldn't have to spend your best hours in GA4 trying to understand your own data. Crutan delivers a plain-English briefing to your inbox before you start your day — so you can lead your business without living in dashboards.

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Sound familiar?

Analytics is another job you didn't sign up for

You're already wearing every hat. Spending 45 minutes in GA4 trying to figure out why traffic dropped — only to end up more confused — isn't a good use of your morning.

You don't know what to focus on

There's always something moving in the data. Sessions, bounce rate, conversion rate, engagement time. Without context, it's impossible to know which changes matter and which are noise.

By the time you notice a trend, you've missed the window

A post that blew up last Wednesday. A traffic drop that started five days ago. Most founders find out weeks after the fact, when the opportunity or the damage is already done.

What lands in your inbox

Your briefing for Tuesday, 8:04 AM

Crutan

Daily Briefing — Crutan

Delivered 8:04 AM · crutan.com

TL;DR

Strong day yesterday. Your landing page A/B test is paying off — conversion rate hit 4.1%, up from 2.8% last week. Organic traffic from the new SEO post is compounding. One thing to watch: mobile checkout drop-off spiked 18% — worth investigating before the weekend.

1,247

Sessions

+12%

51

Conversions

+46%

38%

Mobile drop-off

+18%

Your action items for today

1.Check mobile checkout flow on iPhone — the drop-off spike suggests a UI bug or slow load on 4G.
2.The SEO post about onboarding is ranking page 2 for 3 queries. Add internal links from your homepage to push it up.
3.Your best converting traffic source this week: email. Send a follow-up to the last campaign segment.

Built for the pace of a one-person business

A briefing written for your business, not for analysts

Crutan learns your industry, your revenue model, your audience, and your KPIs during onboarding. Every briefing is written with that context — not generic analytics jargon, but observations that are actually relevant to you.

Ask follow-up questions without opening a dashboard

"Why did organic traffic drop Thursday?" "Which blog post is driving the most signups?" Type your question in plain English and get an answer grounded in your actual GA4 data — instantly.

Know what to prioritise before your first coffee

Every briefing ends with 1–3 specific action items. Not vague suggestions — actual things to do today based on what the data shows about your business.

Everything a solo founder actually needs

Daily AI briefing — what happened, what it means, what to do
Live chat with your GA4 and Search Console data
Weekly Friday rollup with trend analysis and priorities
Email and SMS delivery — your choice of time and format
Completely free during early access
Start free — your first briefing tomorrow

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Wake up smarter about
your business. Tomorrow.

Connect your Google Analytics 4 in under 5 minutes. Your first briefing arrives tomorrow morning, written specifically for your business.

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