Plain-English guides to GA4, SEO, and making better decisions with your website data.
Google Analytics 4 is powerful. It's also genuinely confusing — even for people who've used Google Analytics for years. Here's why, and how to get clarity without the pain.
Most founders check their analytics reactively — when something feels off, or when someone asks. Here's a better way: a structured 5-minute routine that keeps you informed without becoming a data obsession.
Conversion tracking in GA4 works differently than Universal Analytics. Here's exactly how to set it up — from basic goal completion to ecommerce purchases — so your reports actually mean something.
Search Console is the most underused free tool in any founder's marketing stack. Here's what it tells you, what to ignore, and how to use it to make better content and SEO decisions.
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