The dark funnel is most of the funnel. Build for it.

The modern B2B buying committee does its homework where you can't see it: Slack communities, peer calls, G2 binges, and — increasingly — long conversations with AI assistants that compress twenty tabs of research into one synthesized answer. By the time a form gets filled, most of the evaluation already happened. Your attribution software saw none of it.

Three honest responses to the dark funnel

1. Be present where the dark research happens: communities, review sites, and the sources LLMs cite (this is what AEO is for).
2. Stop forcing identification before value — gating everything just pushes more research into the dark.
3. Create surfaces where identity is structural, not extracted. This is the unique property of per-account pages.

Why per-account pages de-anonymize by construction

A visit to yourco.com tells you a human exists. A visit to pages.yourco.com/for/acme tells you someone at (or forwarded by) Acme is evaluating you — no form, no cookie matching, no reverse-IP guesswork. When the page gets opened on three devices in a week, that's a buying committee assembling, visible in your data while remaining frictionless for them.

This flips the usual privacy trade. The visitor gave up nothing they didn't already have (the link arrived addressed to them); you gained account-level intent without surveillance infrastructure. It's the rare intent source that gets cleaner as third-party tracking gets harder.

Wiring it into the funnel you can see

• Pipe page events (visit, return, section view, CTA click) into the CRM as first-class activities on the account.
• Trigger sequences on behavior: a return visit after 7 quiet days is a better trigger than any cadence timer.
• Report 'accounts engaged' alongside MQLs — committee views on a page are pipeline truth your form metrics miss.