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CrutanCrutan Daily Briefing
Today, 8:03 AM · your-site.com
TL;DR

Strong day. Organic traffic surged 34% vs your 7-day average — a new blog post about pricing indexed overnight and drove 847 sessions. Conversion rate held at 3.2%, putting you on pace for your best month yet.

2,847
Sessions
+34% vs avg
2,104
Users
+28% vs avg
91
Conversions
+12% vs avg
38%
Bounce Rate
-4% vs avg
Action Items
  • Share the pricing post on LinkedIn — it's already indexing well
  • Your /contact page bounce rate jumped to 68%. Check the form.
  • Email campaign from Monday is still converting at 5.1% — extend it
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Live

Why did my sessions drop 22% last Tuesday?

Good catch. Looking at your data for last Tuesday (March 18):

Organic search dropped 31% — your 3 top landing pages all saw significant decline in clicks from Google. This aligns with a Google core algorithm update that rolled out on the 17th.

Direct traffic was flat (+2%), which means your brand hasn't been impacted.

Recommendation: Run a Search Console comparison for March 10-17 vs March 17-24. I'd focus on /blog/pricing and /features — those two pages account for 60% of your organic drop.

Has it recovered since?

Partially. As of yesterday (March 28):

↑ Organic is back to -8% vs your pre-update baseline, up from -31% at the low point. /blog/pricing recovered fastest — it's now within 5% of its prior average. /features is still lagging at -18%.

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