Analytics should feel like
clarity, not work.
Crutan started from a simple frustration: Google Analytics has incredible data, but getting useful answers out of it takes too long. Most business owners end up not checking it at all — or spending 30 minutes to answer questions that should take 30 seconds.
We built Crutan to close that gap. Connect your GA4 and Search Console, tell us about your business, and wake up every morning to an AI-written briefing that tells you exactly what happened, what it means, and what to do. No dashboards. No data science. Just answers.
The problem we're solving
GA4 launched in 2020 and became mandatory in 2023. It's a more powerful platform than Universal Analytics — but also a more complex one. The data model changed. The reports moved. The interface assumes a certain level of analytical fluency that most business owners don't have time to develop.
The result: most founders either don't check their analytics regularly, or they check them reactively — when something feels wrong, rather than as a daily practice. This means they miss the signals that could help them make better decisions: a content piece quietly indexing, a campaign that stopped working, a page with a leaking conversion funnel.
Crutan solves this by doing the analysis for you — every day — and delivering it in a format that takes 2 minutes to read.
What we believe
Clarity over completeness
We'd rather give you 3 things that matter than 30 things that don't. Every report is edited for signal, not padded for volume.
Speed to insight
Analytics has no value if it takes too long. Your briefing should answer your questions before you've finished your coffee.
Read-only, always
We request the minimum access needed. Read-only access to your GA4 and Search Console. Nothing more. Your data stays yours.
Built for operators, not analysts
Crutan is designed for founders, marketers, and operators — not data scientists. Plain English, actionable, and human.
Built on best-in-class infrastructure
Privacy and access
Crutan requests read-only access to your Google Analytics and Search Console data. We never modify your data, write back to your properties, or change your configuration.
Your analytics data is never shared with other users or used to train AI models. All data is stored in a PostgreSQL database with row-level security — every query is scoped to your account only.
Email and SMS delivery requires explicit opt-in consent, which is recorded with a timestamp. You can disconnect your Google account and delete all your data at any time from Settings.
Ready to wake up to clarity?
Early access is free. No credit card. Setup takes under 5 minutes.
Get started free