One login.
Every client.
Zero manual reports.

There is no hard limit. You can connect as many GA4 properties as you need — one per client. Each property is fully independent with its own business context, onboarding, briefing schedule, and conversation history. Switching between clients takes one click.

Never. Crutan's architecture isolates every property at the database level using row-level security. When you're viewing a client, every AI response, briefing, and chat query is scoped exclusively to that client's GA4 property. There is no crossover. This is a core design principle, not a setting.

Yes. Briefings are delivered directly to the client's email or phone via SMS — you configure the delivery address during onboarding for each property. You can also access all briefings from the Crutan dashboard on their behalf.

Yes. Each client property can optionally connect its own Google Search Console account. Once connected, the AI has live access to that client's search queries, keyword rankings, impressions, CTR, and page-level SEO performance — all scoped to that client.

During onboarding for each property, you run a short AI-guided conversation that captures the client's business name, industry, revenue model, target audience, KPIs, and website URL. Crutan also scrapes a summary of the client's site pages. This context is permanently attached to every briefing, chat response, and analysis for that client — so reports for an e-commerce brand read completely differently from reports for a B2B SaaS client, even if the traffic patterns look similar.

The AI has live access to the full GA4 Data API for each connected property: sessions, users, new users, conversions, bounce rate, session duration, top pages, traffic sources (channel, source/medium, campaign), custom events, and custom dimensions. It can run any combination of metrics and dimensions over any date range. It can also query real-time active users.

Crutan requests read-only OAuth access to GA4 and Search Console. It never writes to, modifies, or deletes any analytics data. The access scope is the minimum required to read reporting data. You can revoke access at any time, per property, from either Crutan's settings or the client's Google account.

Looker Studio builds dashboards that clients have to interpret themselves. GA4's reporting requires logging in and building queries manually. Crutan writes the briefing, draws the conclusions, and delivers the answer — clients and account managers get a plain-English explanation of what happened and what to do next, without opening a dashboard. And when a client asks a follow-up question, you can answer it in seconds using live chat.

White-labeling is not available in the current version. Briefings are sent from Crutan's delivery infrastructure. We're evaluating branded delivery as a future agency feature based on demand.

Every Friday, each connected client property receives a 7-day rollup covering traffic trends, channel performance, conversion rate, top content, week-over-week comparisons, and prioritized recommendations for the following week. The rollup is generated from the client's actual GA4 data and filtered through their specific business context — so a retail client's rollup highlights revenue and product performance, while a content site's rollup emphasizes engagement and organic search.