Stop guessing why
your revenue
went up or down.
Your store generates data 24 hours a day. Crutan turns that data into a plain-English morning briefing — explaining what drove yesterday's sales, which channels are converting, where customers are dropping off, and exactly what to focus on before you open the store.
Free during early access · No credit card · Read-only GA4 access
The daily struggle every store owner knows
Revenue went down. You have no idea why.
Was it traffic volume? Conversion rate? A specific product? Your best traffic source drying up? GA4 has the answer — buried somewhere in a report you'd need 30 minutes to build.
You're juggling ads, email, SEO, and social — with no single view
Every channel tells you a different story. Your email platform says the campaign was a success. GA4 shows the conversion rate was half your normal. Who's right? And which channel actually drove yesterday's revenue?
Something breaks every week and you find out too late
A checkout button that stopped working on mobile. A coupon code that was stacking incorrectly. An ad sending traffic to a 404. Small problems compound fast when you're not watching the right signals daily.
What lands in your inbox at 7 AM
Yesterday's store performance. Explained.
Store Briefing — Crutan
Your store · Friday 7:02 AM
Yesterday's summary
Revenue
+23%
Orders
+19%
Conv. rate
-0.3pp
Avg. order
+3%
Revenue by channel
Email campaign
Organic search
Direct
Paid social
Before you open today
→ Mobile checkout at 61% completion is your biggest lever this weekend. Check the checkout flow on iPhone — a form input issue or slow-loading payment step would explain this drop. Fixing it could add $300–500/day in recovered revenue.
Analytics that pay for themselves
Know exactly what drove yesterday's revenue
Every morning briefing attributes your revenue to the channels, campaigns, and products that drove it — with plain-English context. Not just "email drove 34% of revenue" but "your restock email had a 2.3x higher conversion rate than your normal broadcast."
Conversion rate changes explained, not just reported
When your conversion rate moves, Crutan tells you why: which device type changed, which traffic source shifted, whether your best-selling product sold out. The difference between data and understanding.
Ask your sales data anything
"Which product had the highest add-to-cart rate last week?" "How did my paid social ROAS compare to last month?" "What's my conversion rate from mobile organic vs desktop organic?" Instant answers from your actual GA4 data.
Weekly rollup every Friday before the weekend
A full 7-day scorecard: revenue by channel, top products, conversion funnel health, what worked and what didn't, and specific recommendations for next week's strategy.
Open every morning knowing
exactly where you stand
No credit card · Read-only access · First briefing tomorrow morning
Your store is open 24/7.
Your briefing arrives at 7 AM.
Connect GA4 in under 5 minutes. No technical setup required. Your first briefing arrives tomorrow morning with everything that happened in your store overnight.
Get early access free