Crutan

Free calculator

Your response time
has a price tag.

Lead response research has said it for 15 years: minutes beat hours by an order of magnitude. Put your own numbers on the leak.

100
24 hr
25%
$12k
20%

20.8

Meetings lost / mo

$249k

Pipeline leaked / mo

$598k

Revenue leaked / yr

Decay curve interpolated conservatively from the classic lead-response studies (response in minutes vs. 24 hr).

Get the fix plan

The 3-step plan to a sub-5-minute substantive response — including how teams automate a researched page per lead.

No spam, no sequences you didn't ask for. This also personalizes the rest of the site for you.