Client reporting
that writes itself.
Every morning.
Your clients need to understand their data. Your team shouldn't spend hours making that happen. Crutan delivers daily AI-powered briefings in plain English — giving each client a clear picture of their performance every morning while your team stays focused on strategy.
Free during early access · No credit card · Multi-client support coming soon
The agency reporting trap
Your team spends hours on reports that clients spend minutes on
A junior analyst spends 4 hours pulling numbers, building slides, writing summaries. The client glances at it for 3 minutes and asks if the traffic went up. There has to be a better model.
Clients can't understand GA4 — and they blame you
You give them access to the GA4 property. They log in once, see a confusing dashboard, and immediately email you asking what it means. You become the report-on-demand service.
Proving your value is harder than doing the work
You made smart changes last month. Traffic is up 18%. But the client's question is still "why are we paying this retainer?" — because no one told them the story behind the numbers.
The new workflow
You set the context.
Crutan handles the daily narrative.
You onboard the client
Connect their GA4. Set the business context — industry, goals, KPIs, what to highlight. Takes 10 minutes per client.
Crutan writes the briefings
Every morning, your client receives a plain-English briefing about their site. Written for them, not for analysts. Branded or co-branded — your call.
You focus on strategy
No more "what does this number mean" emails. Your client has context. Your calls are about decisions, not data literacy.
What your client sees every morning
Monday Briefing — Crutan
Client: Hartwell & Co · Monday 8:00 AM
Good morning, Sarah.
Weekly sessions
+14%
Conversions
+8%
Paid ROAS
-0.2×
For your agency conversation this week
→ The mobile conversion gap on the new landing page (1.8% vs 4.2% desktop) is worth a specific agenda item. Ask your team to review the mobile layout and CTA placement — this gap typically indicates a form or button visibility issue on smaller screens.
Retain clients by keeping them informed
Clients who understand what's happening with their business don't churn. They expand.
Daily briefings your clients will actually read
Plain-English AI briefings written for non-technical business owners. Your clients wake up every morning knowing what happened to their website — without a single email to your team. The briefing credits your work, not just the algorithm.
You own the context. The AI writes the story.
During onboarding, you set the business context for each client: industry, revenue model, KPIs, what matters and what doesn't. Every briefing is written through that lens — so the analysis is relevant, not generic.
Live chat for clients who want to go deeper
"How did the campaign we launched compare to last month?" Your client can ask that question at 9 PM and get an answer from their actual GA4 data — without calling you. You remain the strategic layer; the AI handles the data questions.
Weekly reports that save your team hours
Every Friday, a comprehensive 7-day rollup lands in your client's inbox — trends, wins, areas of concern, and prioritised recommendations for next week. The kind of report your team used to spend a morning writing.
“We used to spend Monday mornings pulling together client reports. Now Crutan handles the daily context and we spend Mondays actually doing strategy. Our clients are more engaged than ever because they understand what's happening day to day.”
— Agency founder, 8 clients
Add daily intelligence to
every client relationship
Free during early access · No credit card · Read-only access to client GA4
Clients who understand
their data don't churn.
Give every client daily intelligence about their business. Start with one client in early access — free, no credit card, first briefing tomorrow morning.
Get early access free